Achieve Quality Air

Holmes Heating & Air (Holmes H&A) has over 65 years of combined experience keeping homes comfortable and energy-efficient. They’re known for their craftsmanship, personal care, and a deep commitment to doing things the right way—both for their clients and the environment.

When we partnered with Holmes H&A, the goal was to build a brand that didn’t just look good but captured what they stand for: expertise, trust, and a real investment in the well-being of their customers and community. We focused on creating a brand system that felt as precise and thoughtful as the work they do every day.

At the center of the identity is the H mark, a visual inspired by the air vents of the legendary 1980s Sports Car. It brings a sleek, memorable energy to the brand, a nod to both performance and style. Paired with a bold logotype, the full lock-up creates a confident, instantly recognizable presence that holds up across everything from trucks to business cards to digital platforms.

But beyond the visuals, this work was about sharpening the story. Holmes H&A leads with purpose—helping homeowners make smart, sustainable choices, extending the life of their systems, and creating cleaner, healthier spaces for the people they serve. Their focus on proactive care and environmental responsibility isn’t just a selling point; it’s the foundation of how they operate.

Achieve Quality Air

DISCLOSURE: This communication is on behalf of By Rob Brown LLC, d/b/a By Rob Brown ("We").  This communication is for creative purposes only, and contains general information only.  We are not, by means of this communication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services.  This publication is not a substitute for such professional advice or services nor should it be used as a basis for any decision or action that may affect your business or interests. Before making any decision or taking any action that may affect your business or interests, you should consult a qualified professional advisor. We do not assume any liability for reliance on the information provided herein. ©2024 By Rob Brown LLC, d/b/a By Rob Brown ("We"). All rights reserved.

Achieve Quality Air

Branding, Business Consulting

Holmes Heating & Air (Holmes H&A) has over 65 years of combined experience keeping homes comfortable and energy-efficient. They’re known for their craftsmanship, personal care, and a deep commitment to doing things the right way—both for their clients and the environment.

When we partnered with Holmes H&A, the goal was to build a brand that didn’t just look good but captured what they stand for: expertise, trust, and a real investment in the well-being of their customers and community. We focused on creating a brand system that felt as precise and thoughtful as the work they do every day.

At the center of the identity is the H mark, a visual inspired by the air vents of the legendary 1980s Sports Car. It brings a sleek, memorable energy to the brand, a nod to both performance and style. Paired with a bold logotype, the full lock-up creates a confident, instantly recognizable presence that holds up across everything from trucks to business cards to digital platforms.

But beyond the visuals, this work was about sharpening the story. Holmes H&A leads with purpose—helping homeowners make smart, sustainable choices, extending the life of their systems, and creating cleaner, healthier spaces for the people they serve. Their focus on proactive care and environmental responsibility isn’t just a selling point; it’s the foundation of how they operate.

DISCLOSURE: This communication is on behalf of By Rob Brown LLC, d/b/a By Rob Brown ("Rob Brown").  This communication is for creative purposes only, and contains general information only.  Rob Brown is not, by means of this communication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services.  This publication is not a substitute for such professional advice or services nor should it be used as a basis for any decision or action that may affect your business or interests. Before making any decision or taking any action that may affect your business or interests, you should consult a qualified professional advisor. Rob Brown does not assume any liability for reliance on the information provided herein. ©2024 By Rob Brown LLC, d/b/a By Rob Brown ("Rob brown"). All rights reserved.

Achieve Quality Air

Disclaimer: The names, brand identity, and leadership details of the company referenced in this case study have been altered to maintain anonymity and protect the privacy of all parties involved. Any resemblance to actual persons or entities is purely coincidental. All rights reserved By Rob Brown.

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