4th & McBride

4th & McBride

Growing up on 4th and McBride wasn't easy, but these four friends knew they'd come together as brothers one day and provide for themselves and their families.

With an affinity for culture, including music, sports, art, fashion, and cuisine, the brothers launched 4th and McBride, an investment platform focused on opportunities in the Art and Entertainment sectors. The Family reached a point where they had a significant piece of culture in their care individually. However, 4th and McBride found themselves mismanaging internal communications because their management framework and brand fell far behind. They also needed guidance on how to unify some of their individual investments.

The Family proactively mitigated further mishaps by establishing their corporate communications program. With our help, they developed a brand identity and management system that truly reflected their essence. The four brothers adopted the signature logo, Inspired by the culture they grew up in, specifically, Mitchell and Ness snapbacks and Roc a fella chains. This new system, implemented in Phase 1, brought about increased clarity and a renewed focus on significant opportunities for 4th and McBride.

Design

In addition to the reasons mentioned above, the 4th and McBride signature was selected as the group's main logotype and only logo because of its elegance and corporate appeal; the signature will be well-suited to any room.

Business

More than ten companies with over 4,000 employees are among the members, mainly engaged in investing, storing, and transporting art, entertainment, and cuisine. However, the focus was on constructing the new company's central office, which focused on upper-level management and their respective teams. Each brother took the role of head of each of the company's leading service and product lines. Please take a look at the diagram below.

Executive Team Members

Executive Management

  • Jamal Bennett is the Executive Chairman, and head of long-term investments
    • Direct Report: The CEO of the McBride Collection reports to him.
  • Darius Caldwell is the Executive Vice President (EVP) and Global Head of Entertainment
    • Direct Report: The CEO of 4Mcb Entertainment Holdings, LLC
  • Troy Ellison is the EVP and head of Logistics
    • Direct Report: The CEO of 4Mcb Logistics.
  • Malcolm Hayes EVP, Property Management
    • Direct Report: The Directors of 4Mcb Collective.

Business Lines

  • Art Long-term Collecting: The McBride Collection
  • Art Transportation, security, and storage: 4Mcb Logistics
  • Art Galleries & Spaces (Real Estate): 4Mcb Collective
  • Entertainment and Cuisine: 4Mcb Entertainment Holdings, LLC

DISCLOSURE: This communication is on behalf of By Rob Brown LLC, d/b/a By Rob Brown ("We").  This communication is for creative purposes only, and contains general information only.  We are not, by means of this communication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services.  This publication is not a substitute for such professional advice or services nor should it be used as a basis for any decision or action that may affect your business or interests. Before making any decision or taking any action that may affect your business or interests, you should consult a qualified professional advisor. We do not assume any liability for reliance on the information provided herein. ©2024 By Rob Brown LLC, d/b/a By Rob Brown ("We"). All rights reserved.

4th & McBride

Brand Identity, Business Consulting

Growing up on 4th and McBride wasn't easy, but these four friends knew they'd come together as brothers one day and provide for themselves and their families.

With an affinity for culture, including music, sports, art, fashion, and cuisine, the brothers launched 4th and McBride, an investment platform focused on opportunities in the Art and Entertainment sectors. The Family reached a point where they had a significant piece of culture in their care individually. However, 4th and McBride found themselves mismanaging internal communications because their management framework and brand fell far behind. They also needed guidance on how to unify some of their individual investments.

The Family proactively mitigated further mishaps by establishing their corporate communications program. With our help, they developed a brand identity and management system that truly reflected their essence. The four brothers adopted the signature logo, Inspired by the culture they grew up in, specifically, Mitchell and Ness snapbacks and Roc a fella chains. This new system, implemented in Phase 1, brought about increased clarity and a renewed focus on significant opportunities for 4th and McBride.

Design

In addition to the reasons mentioned above, the 4th and McBride signature was selected as the group's main logotype and only logo because of its elegance and corporate appeal; the signature will be well-suited to any room.

Business

More than ten companies with over 4,000 employees are among the members, mainly engaged in investing, storing, and transporting art, entertainment, and cuisine. However, the focus was on constructing the new company's central office, which focused on upper-level management and their respective teams. Each brother took the role of head of each of the company's leading service and product lines. Please take a look at the diagram below.

Executive Team Members

Executive Management

  • Jamal Bennett is the Executive Chairman, and head of long-term investments
    • Direct Report: The CEO of the McBride Collection reports to him.
  • Darius Caldwell is the Executive Vice President (EVP) and Global Head of Entertainment
    • Direct Report: The CEO of 4Mcb Entertainment Holdings, LLC
  • Troy Ellison is the EVP and head of Logistics
    • Direct Report: The CEO of 4Mcb Logistics.
  • Malcolm Hayes EVP, Property Management
    • Direct Report: The Directors of 4Mcb Collective.

Business Lines

  • Art Long-term Collecting: The McBride Collection
  • Art Transportation, security, and storage: 4Mcb Logistics
  • Art Galleries & Spaces (Real Estate): 4Mcb Collective
  • Entertainment and Cuisine: 4Mcb Entertainment Holdings, LLC

DISCLOSURE: This communication is on behalf of By Rob Brown LLC, d/b/a By Rob Brown ("Rob Brown").  This communication is for creative purposes only, and contains general information only.  Rob Brown is not, by means of this communication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services.  This publication is not a substitute for such professional advice or services nor should it be used as a basis for any decision or action that may affect your business or interests. Before making any decision or taking any action that may affect your business or interests, you should consult a qualified professional advisor. Rob Brown does not assume any liability for reliance on the information provided herein. ©2024 By Rob Brown LLC, d/b/a By Rob Brown ("Rob brown"). All rights reserved.

4th & McBride

Growing up on 4th and McBride wasn't easy, but these four friends knew they'd come together as brothers one day and provide for themselves and their families.

With an affinity for culture, including music, sports, art, fashion, and cuisine, the brothers launched 4th and McBride, an investment platform focused on opportunities in the Art and Entertainment sectors. The Family reached a point where they had a significant piece of culture in their care individually. However, 4th and McBride found themselves mismanaging internal communications because their management framework and brand fell far behind. They also needed guidance on how to unify some of their individual investments.

The Family proactively mitigated further mishaps by establishing their corporate communications program. With our help, they developed a brand identity and management system that truly reflected their essence. The four brothers adopted the signature logo, Inspired by the culture they grew up in, specifically, Mitchell and Ness snapbacks and Roc a fella chains. This new system, implemented in Phase 1, brought about increased clarity and a renewed focus on significant opportunities for 4th and McBride.

Design

In addition to the reasons mentioned above, the 4th and McBride signature was selected as the group's main logotype and only logo because of its elegance and corporate appeal; the signature will be well-suited to any room.

Business

More than ten companies with over 4,000 employees are among the members, mainly engaged in investing, storing, and transporting art, entertainment, and cuisine. However, the focus was on constructing the new company's central office, which focused on upper-level management and their respective teams. Each brother took the role of head of each of the company's leading service and product lines. Please take a look at the diagram below.

Executive Team Members

Executive Management

  • Jamal Bennett is the Executive Chairman, and head of long-term investments
    • Direct Report: The CEO of the McBride Collection reports to him.
  • Darius Caldwell is the Executive Vice President (EVP) and Global Head of Entertainment
    • Direct Report: The CEO of 4Mcb Entertainment Holdings, LLC
  • Troy Ellison is the EVP and head of Logistics
    • Direct Report: The CEO of 4Mcb Logistics.
  • Malcolm Hayes EVP, Property Management
    • Direct Report: The Directors of 4Mcb Collective.

Business Lines

  • Art Long-term Collecting: The McBride Collection
  • Art Transportation, security, and storage: 4Mcb Logistics
  • Art Galleries & Spaces (Real Estate): 4Mcb Collective
  • Entertainment and Cuisine: 4Mcb Entertainment Holdings, LLC

Disclaimer: The names, brand identity, and leadership details of the company referenced in this case study have been altered to maintain anonymity and protect the privacy of all parties involved. Any resemblance to actual persons or entities is purely coincidental. All rights reserved By Rob Brown.

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