Menu
Close
When Cash Jones set out to launch his new merchandise line, we knew it needed more than just a drop—it needed a moment. So why not pair it with an EP?
We teamed up with Cash to craft a bold, memorable brand identity and an innovative launch strategy that would resonate with his audience. Recognizing the natural synergy between his music and merch, we made the EP the heartbeat of the campaign.
To kick things off, we designed an eye-catching EP cover and developed a clear photo direction to anchor the merch launch. Cash Jones is all about the hustle—getting money, sipping Cliquot out the plastic, and keeping his circle positive. That energy inspired the ChaChing logotype: a 3D, hand-drawn graffiti mark in black and yellow, punctuated with five white accent stars, all set within a vibrant orange circle with sleek black trim. The slightly uneven, hand-drawn effect added just the right amount of grit, bringing a sense of raw authenticity to the brand.
The visual language tapped into a retro-inspired, ‘70s aesthetic that called back to his earlier project, Skinny Pimp Cash, blending nostalgia with a modern edge. Cash’s tagline—“ChaChing, it’s money!”—became the rallying cry behind the identity, anchoring both the logo and the broader campaign.
On the photography side, we kept things consistent and intentional. We sourced an orange backdrop to match the logomark, creating a seamless look across product shots and studio content. To amplify the cha-ching vibe, we pulled in a money counter prop, while black-and-white imagery from the recording studio added a crisp, timeless contrast to the logo’s vivid colors.
Once the full concept was locked, we presented the complete vision—identity, photo direction, and content plan—to Cash. The alignment was instant, setting the stage for smooth execution. Acting as photographer and videographer, we captured all the content needed to bring the campaign to life.
From start to finish, this was a project that blended creativity, strategy, and meticulous design—delivering a launch that was as dynamic, unapologetic, and magnetic as Cash Jones himself.
When Cash Jones set out to launch his new merchandise line, we knew it needed more than just a drop—it needed a moment. So why not pair it with an EP?
We teamed up with Cash to craft a bold, memorable brand identity and an innovative launch strategy that would resonate with his audience. Recognizing the natural synergy between his music and merch, we made the EP the heartbeat of the campaign.
To kick things off, we designed an eye-catching EP cover and developed a clear photo direction to anchor the merch launch. Cash Jones is all about the hustle—getting money, sipping Cliquot out the plastic, and keeping his circle positive. That energy inspired the ChaChing logotype: a 3D, hand-drawn graffiti mark in black and yellow, punctuated with five white accent stars, all set within a vibrant orange circle with sleek black trim. The slightly uneven, hand-drawn effect added just the right amount of grit, bringing a sense of raw authenticity to the brand.
The visual language tapped into a retro-inspired, ‘70s aesthetic that called back to his earlier project, Skinny Pimp Cash, blending nostalgia with a modern edge. Cash’s tagline—“ChaChing, it’s money!”—became the rallying cry behind the identity, anchoring both the logo and the broader campaign.
On the photography side, we kept things consistent and intentional. We sourced an orange backdrop to match the logomark, creating a seamless look across product shots and studio content. To amplify the cha-ching vibe, we pulled in a money counter prop, while black-and-white imagery from the recording studio added a crisp, timeless contrast to the logo’s vivid colors.
Once the full concept was locked, we presented the complete vision—identity, photo direction, and content plan—to Cash. The alignment was instant, setting the stage for smooth execution. Acting as photographer and videographer, we captured all the content needed to bring the campaign to life.
From start to finish, this was a project that blended creativity, strategy, and meticulous design—delivering a launch that was as dynamic, unapologetic, and magnetic as Cash Jones himself.
